Partner Education

2018 AHCA/NCAL Annual Convention

PE-4 - Navigating the Waters of Social Media

Tuesday, October 9
9:30 AM - 11:00 AM
CE: NAB: 1.5 | Nurses 1.5

We live in a digital world, and social media is everywhere. This session offers those providers who have not yet jumped into the waters of social media an opportunity to learn about the different outlets, how to get involved, and tips for success.

Learning Objectives:

Beth Martino, MS, Journalism

Senior Vice President, Public Affairs
American Health Care Association

Beth Martino is the senior vice president for public affairs for the American Health Care Association. In this position, she is responsible for the association’s media relations, social media and multimedia communication. Martino provides advice and counsel to executive leadership on communications, as well as cultivating and managing the public affairs team in the association.

Before assuming her current position, Martino was President and CEO of the Maryland Food Bank, where she led the work organization’s important mission to end hunger in Maryland. Martino served as associate commissioner for external affairs at the U.S. Food and Drug Administration and was director of communications and press secretary for Kansas Governor Mark Parkinson and Governor Kathleen Sebelius.

Martino has a bachelor’s degree from Washburn University in political science and a master’s degree in journalism from the University of Kansas.


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PE-4 - Navigating the Waters of Social Media

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