PE-4 - Navigating the Waters of Social Media

Tuesday, October 9

9:30 AM - 11:00 AM

CE: NAB: 1.5 | Nurses 1.5

Speaker(s)

Beth Martino, MS, Journalism

Senior Vice President, Public Affairs
American Health Care Association

Participants should be aware of the following financial/non-financial relationships:
Nothing to disclose

We live in a digital world, and social media is everywhere. This session offers those providers who have not yet jumped into the waters of social media an opportunity to learn about the different outlets, how to get involved, and tips for success.

Learning Objectives:

Describe how others are using social media and how to get involved
Discuss how to prepare for and execute social media use
Identify social media risks including how to navigate them while analyzing results

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Beth Martino, MS, Journalism

Senior Vice President, Public Affairs
American Health Care Association

Beth Martino is the senior vice president for public affairs for the American Health Care Association. In this position, she is responsible for the association’s media relations, social media and multimedia communication. Martino provides advice and counsel to executive leadership on communications, as well as cultivating and managing the public affairs team in the association.

Before assuming her current position, Martino was President and CEO of the Maryland Food Bank, where she led the work organization’s important mission to end hunger in Maryland. Martino served as associate commissioner for external affairs at the U.S. Food and Drug Administration and was director of communications and press secretary for Kansas Governor Mark Parkinson and Governor Kathleen Sebelius.

Martino has a bachelor’s degree from Washburn University in political science and a master’s degree in journalism from the University of Kansas.

Presentation(s):

PE-4 - Navigating the Waters of Social Media
Tuesday, October 9
9:30 AM – 11:00 AM

631 Views

Audio Slides Handouts Video Take Notes

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<h1>  shared a speaker with you!</h1><div><b>Name:</b> Beth Martino</div><div><b>Organization:</b> American Health Care Association</div><div><b>Position:</b> Senior Vice President, Public Affairs</div><div><b>Bio:</b> Beth Martino is the senior vice president for public affairs for the American Health Care Association. In this position, she is responsible for the association’s media relations, social media and multimedia communication. Martino provides advice and counsel to executive leadership on communications, as well as cultivating and managing the public affairs team in the association.

Before assuming her current position, Martino was President and CEO of the Maryland Food Bank, where she led the work organization’s important mission to end hunger in Maryland. Martino served as associate commissioner for external affairs at the U.S. Food and Drug Administration and was director of communications and press secretary for Kansas Governor Mark Parkinson and Governor Kathleen Sebelius.

Martino has a bachelor’s degree from Washburn University in political science and a master’s degree in journalism from the University of Kansas.  </div>

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