Assisted Living

2018 AHCA/NCAL Annual Convention

AL-2 - Combining Actionable Strategies with Marketing Automation to Shorten the Sales Cycle and Improve Results

Speaker(s)

• 

  Dan Gartlan

  President
  Stevens & Tate Marketing
• 

  Nicole Wagner

  Internet Marketing Director
  Stevens & Tate Marketing

  Participants should be aware of the following financial/non-financial relationships:
  Nothing to disclose

As a marketing professional or an executive at a long term care organization, you may find yourself asking: What changes in our online and traditional marketing strategies are needed this coming year? What are the best strategies for staying in touch with prospects during a lengthy sales cycle? How do we better tell our story so that we can connect with prospects? Is there an easier way to manage marketing activities? Marketing experts Dan Gartlan and Nicole Wagner explore the answers to these questions using proven principles and tactics designed to attract prospects in a crowded market space. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques, and explore the power of marketing automation and how to improve performance by automating reporting and simplifying complex marketing tasks. In this engaging session, we will look at interdependent strategies that focus on topics such as brand storytelling that connects emotionally with prospects; content creation on your website and beyond that engages seniors and builds trust; social media and search engine optimization; and the use of email in combination with lead nurturing to move prospects through their buying journey.

Learning Objectives:

• Define your marketing objectives in measurable and attainable terms so that you can achieve your lead generation and sales goals
• Understand the fundamentals of four interconnected strategies so that you can implement them into your marketing efforts to attract prospects to your brand, culture and services
• Learn how to draw visitors to your website and convert them into qualified sales leads
• Understand how the concept of “attract, convert, closes, and delight” in combination with marketing automation can engagement and nurture your prospect moving them through their buying journey to a decision
• Understand how to use analytics to help make continuous improvements to your marketing activities