Assisted Living

2018 AHCA/NCAL Annual Convention

AL-2 - Combining Actionable Strategies with Marketing Automation to Shorten the Sales Cycle and Improve Results

Monday, October 8
3:15 PM - 4:45 PM
CE: NAB: 0 | Nurses 0

As a marketing professional or an executive at a long term care organization, you may find yourself asking: What changes in our online and traditional marketing strategies are needed this coming year? What are the best strategies for staying in touch with prospects during a lengthy sales cycle? How do we better tell our story so that we can connect with prospects? Is there an easier way to manage marketing activities? Marketing experts Dan Gartlan and Nicole Wagner explore the answers to these questions using proven principles and tactics designed to attract prospects in a crowded market space. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques, and explore the power of marketing automation and how to improve performance by automating reporting and simplifying complex marketing tasks. In this engaging session, we will look at interdependent strategies that focus on topics such as brand storytelling that connects emotionally with prospects; content creation on your website and beyond that engages seniors and builds trust; social media and search engine optimization; and the use of email in combination with lead nurturing to move prospects through their buying journey.

Learning Objectives:

Dan Gartlan

Stevens & Tate Marketing

As President of Stevens & Tate Marketing, I offer a unique background of education, and advertising design, coupled with a 20 plus years study of marketing. My passion is to develop strategic programs that "Make Things Happen" for companies ranging from non-profits to Fortune 500s. Key industries I have improved marketing for include senior living, home building & real estate, hotels & resorts, retail and grocery and business to business.

I believe that marketing requires leadership from the very top level. I am convinced that professional services do increase results, but, due to changes in the economy and marketplace, I have recently created marketing programs that companies can implement using their own people.

I will continue to serve as an educator as well as a student through affiliations including Vistage Leadership Coaching and Dale Carnegie Training. I am a past instructor and now serve on the advisory board for College of DuPage, one of the country’s largest community colleges.

Specialties: marketing consultant, advertising agency, strategic planning, brand development, consumer advertising, b2b marketing


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Nicole Wagner

Internet Marketing Director
Stevens & Tate Marketing

Nicole Wagner is an online marketing expert with extensive experience in all things Internet–related. She has worked extensively in the aging services industry, for regional and national clients such as St. Catherine’s Village, Franciscan Communities, Presby’s Inspired Life, Provena Senior Services, Wyndemere, IDG. She specializes in strategic and effective social media, inbound marketing, search engine marketing, website optimization, mobile and Attraction Marketing initiatives, as well as overall planning and development.

Nicole continues to share her knowledge through engaging presentations, seminars and Webinars on a variety of topics nationwide—receiving excellent feedback for her passion, insight and motivating speaking. This includes speaking at AHCH/NCAL Nationals and various LeadingAge conferences as well as featured keynotes and speaking engagements for numerous association and industry events.


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AL-2 - Combining Actionable Strategies with Marketing Automation to Shorten the Sales Cycle and Improve Results

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