Assisted Living

2018 AHCA/NCAL Annual Convention

AL-5 - The Reputation Age: How Consumers are Reshaping Long Term Care in their Own Images

Tuesday, October 9
2:30 PM - 4:00 PM
CE: NAB: 1.5 | Nurses 1.5

As a strategic force, health care consumers are often discussed but rarely understood. Their mentalities and motivations are lost on many long term care organizations at a time when consumers are drastically reshaping health care based on their own perceptions and principles. Join us as we paint a portrait of the new consumer and debunk the most common consumerism myths in the long term care space. We’ll share surprising trends regarding what consumers value most in providers and uncover a framework for simplifying health care to enable consumers to make better decisions—including the decision to become your resident.

Learning Objectives:

Patricia Cokingtin, BSBA

Senior Vice President of Sales and Marketing
Americare Senior Living

Email Address: pcokingtin@americareusa.net

Telephone Number: (913) 345-9401

Company/Facility Website: http://www.americareusa.net

Presentation(s):

Send Email for Patricia Cokingtin

Ryan Donohue

Strategic Advisor
NRC Health

Email Address: rdonohue@nrchealth.com

Presentation(s):

Send Email for Ryan Donohue


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AL-5 - The Reputation Age: How Consumers are Reshaping Long Term Care in their Own Images

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