Assisted Living

2018 AHCA/NCAL Annual Convention

AL-5 - The Reputation Age: How Consumers are Reshaping Long Term Care in their Own Images

Tuesday, October 9
2:30 PM - 4:00 PM
CE: NAB: 1.5 | Nurses 1.5

As a strategic force, health care consumers are often discussed but rarely understood. Their mentalities and motivations are lost on many long term care organizations at a time when consumers are drastically reshaping health care based on their own perceptions and principles. Join us as we paint a portrait of the new consumer and debunk the most common consumerism myths in the long term care space. We’ll share surprising trends regarding what consumers value most in providers and uncover a framework for simplifying health care to enable consumers to make better decisions—including the decision to become your resident.

Learning Objectives:

Patricia cokingtin

Senior Vice President of Sales and Marketing
Americare Senior Living

As Senior Vice President of Sales and Marketing for Americare Senior Living, Pat Cokingtin is constantly looking for innovative and effective ways to reach and convert new customers for the company's 140+ communities. Since 1988 she has been a key member of Americare's leadership team having served in both operations and project management. Her passion for helping families make good decisions is reflected in the way her communities nurture leads - from the top of the funnel through move-in and beyond. She has served as the senior living industry consultant for DEI, an international sales management and selling skills training organization and has been a past committee member for AHCA.


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Ryan Donohue

Strategic Advisor
NRC Health

Ryan Donohue is a thought leader in the realm of healthcare consumerism. Ryan’s mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Ryan has conducted extensive research on the effects of consumerism on the US healthcare industry.
Ryan currently serves as a Strategic Advisor for NRCH Health, the largest surveyor of healthcare consumers in the US. Through his research and subsequent findings, Ryan has authored several publications on the topics of healthcare consumerism, brand strategy, and effective marketing tactics including his most recent work: “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent”.
Ryan also shares his message across the country via national, regional and local healthcare and hospital associations. Ryan has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health, Middlesex Hospital and other organizations big and small to understand and influence consumer decision making in healthcare.


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AL-5 - The Reputation Age: How Consumers are Reshaping Long Term Care in their Own Images

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