Northeast Asia

Organized Panel Session

4 - Olympic Effect and Gangnaminization: Making of the Upper-Middle Class Town in 1980-90s Seoul

Friday, July 6
10:20 AM - 11:50 AM
Location: Chinar, First Floor

Considering the Olympics as a catalyst for urban development, this presentation examines the effects of the 1988 Seoul Olympic Games on the development of the Gangnam area in Seoul, South Korea. Jamsil district was designed as a future-oriented city in 1974, being differentiated from a simple residential town done by the existing land readjustment project. Furthermore, after the successful bid to host the 1988 Seoul Olympics, the Seoul Metropolitan Government in the 1980s under the leadership of the new military regime, made a full-scale urban planning as an 'international city' and 'advanced city,' responding to the motto 'the world to Seoul, Seoul to the world.' The Olympic city development plan was realized vigorously through ‘the age of 86·88’ mainly in the following two ways: the Han River development and the major transportation projects such as building bridges over Han River and creating subway lines to connect the east and the west of Seoul on one hand, the urban beautification movement, such as making aesthetic district of Jamsil Olympic Town according to Seoul multi-core city plan and city-wide park-building project, on the other.


The Olympic city development plan originated from the national mobilization strategy of the Park Chung-hee regime in the 1960s and 1970s and propelled and realized as Jamsil Olympic town by the 5th Republic regime, finally led to the development of the Gangnam new urban area with a phenomenal scale, speed and uniformity. In the near future, Gangnam would become a new model of Korean upper-middle class housing.

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Send Email for Olympic Effect and Gangnaminization: Making of the Upper-Middle Class Town in 1980-90s Seoul