South Asia

Organized Panel Session

5 - Situating Advertising Film in Post-Independence India: Tracking Short Film-Making Practice

Saturday, July 7
12:10 PM - 1:40 PM
Location: Jacaranda I, First Floor

After 1947, a proliferation of short film-making companies emerged in India, including Art Films of Asia, Hunnar Films, and Hari Sadhan Dasgupta Productions. These companies worked with a portfolio of genres, including advocacy films commissioned by the Indian government, UNESCO, and even corporate houses, along with information and public education films and advertising shorts all of which might be commissioned by industrial firms such as Burmah-Shell, Dunlop and Lever, and advertising agencies such as J. Walter Thompson. While some public education, information and advocacy films are available, advertising films are by and large absent. This presentation will draw primarily on the print archive and some memoirs to sketch advertising film practice in the 1950s and to consider how it was situated within an overall ecology of promotional film work at the time.


 

Ravi S. Vasudevan

Centre for the Study of Developing Societies, India

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5 - Situating Advertising Film in Post-Independence India: Tracking Short Film-Making Practice



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