Inter-area/Border Crossing

Organized Panel Session

3 - Lipsticks and Witchcraft: An Anthropological Perspective on the Fever of YSL Lipsticks

Friday, July 6
10:20 AM - 11:50 AM
Location: Magnolia, Lower Ground Floor

At the end of 2016, a posting “If you ask your boyfriend for the Christmas limited edition of YSL lipstick, how would he respond?” becomes very popular over the internet. Meanwhile, many young people in China rush to purchase these lipsticks. Probing into this phenomenon, this articles tris to see how social environment and individual consumption behavior react to each other. The author finds that, the old cultural tradition and the newly created commercials manufactured “witchcraft” by establishing the link between using lipsticks and becoming beautiful, as well as being in high social class for the consumers. However, by participating in commenting and responding to the internet posting, consumer themselves incorporated love as a new aspect of the original “witchcraft” and circulated among themselves. This strengthened the power of the “witchcraft” and in the end accelerated the selling of YSL lipstick.

Yiran Liu

Chinese Academy of Social Sciences, China

Presentation(s):

Send Email for Yiran Liu


Assets

3 - Lipsticks and Witchcraft: An Anthropological Perspective on the Fever of YSL Lipsticks



Attendees who have favorited this

Please enter your access key

The asset you are trying to access is locked. Please enter your access key to unlock.

Send Email for Lipsticks and Witchcraft: An Anthropological Perspective on the Fever of YSL Lipsticks