Inter-area/Border Crossing

Organized Panel Session

5 - Star Construction in the Era of Media Convergence: Pro-Am Online Videos, Participatory Culture, and Donnie Yen’s Image on YouTube

Saturday, July 7
2:40 PM - 4:10 PM
Location: Chinar, First Floor

Pro-am online videos are culturally productive in the popular construction of star discourses in the era of media convergence. Proliferating, synergisticWeb 2.0 platforms like YouTube and Facebook which encompasses an increasing range of cultural manifestations and competing economies models, further evinces a complex web comprised of professional and amateur, producers and consumers. The phenomenon is illustrative and intriguing in the recent scene of star construction. Once was largely a product of professional practices, the star image, as a form of cultural currency that moves across diverse media platforms, is now driven by mainstream industrial initiative and alternative business initiative. Identifying two YouTube videos themed on Donnie Yen, the most celebrated transnational Chinese star who is famous for his martial authenticity, this essay analyzes how pro-am video-makers appropriate and rework the images from the corporatized media, emulating and complicating Yen’s personality.  It argues pro-am videos problematize the Chineseness of Yen as a martial arts hero by either mixing the action body with other generic components like sci-fi or virtualizing the warrior figure in the other media contexts such as video game and VR. The outcome is a mutating, polymorphous imaginary which is hardly situated within well-delineated cultural and industrial boundaries, unfolding novel dimensions of star-making. Thereby, the analysis not only reveals the emergent possibilities of Chinese stardom spawned by the collaborative grassroots-corporate endeavor but also articulates the ever capricious, always fluid relations between different players in the volatile media environment.

Dorothy Lau

Hong Kong Baptist University, Hong Kong

Presentation(s):

Send Email for Dorothy Lau


Assets

5 - Star Construction in the Era of Media Convergence: Pro-Am Online Videos, Participatory Culture, and Donnie Yen’s Image on YouTube



Attendees who have favorited this

Please enter your access key

The asset you are trying to access is locked. Please enter your access key to unlock.

Send Email for Star Construction in the Era of Media Convergence: Pro-Am Online Videos, Participatory Culture, and Donnie Yen’s Image on YouTube