Southeast Asia

Organized Panel Session

3 - Indonesian Highschool Students Mobilization on Japan's Matsuri Implementation: A Softcore of a Melting Pot?

Friday, July 6
2:40 PM - 4:10 PM
Location: Silveroak II, Ground Floor

Kibou Matsuri, Inori, and Gomu-gomu no Matsuri are Indonesian high school students who invented ‘Japan Matsuri’ that annually held in Bandung, West Java Province, Indonesia.


Quite different from those found in Japan, the matsuri events in Bandung were packed with Japanese pop culture agendas such as what Indonesians perceived as ‘Japanese style performances’, Japanese idols dance cover performances, cosplay, and manga drawing competitions. The cosplayers with outstanding makeup and costumes emphasize the Japanese pop culture even more on the matsuri itself.


The events are mostly conducted without any intervention nor advice from Japanese people. These facts imply the success of Cool Japan Initiative program implementation, that the young people of Indonesia even take initiative to ‘invent’ and hold such Japan matsuri. Unfortunately, on the other hand, the facts also indicate the less interest of Indonesian young people toward their own traditional culture.


This research will go deeper to see the matsuri implementation in three high schools in Bandung and to explore how Cool Japan through Japanese Pop Culture mobilize these Indonesian youngsters to make another country’s culture more appealing than the Indonesian culture itself.

Rahayu Rahman

Independent Scholar, Indonesia

Presentation(s):

Send Email for Rahayu Rahman


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