Inter-area/Border Crossing

Organized Panel Session

3 - Expanding the territory of the Halal Label: Non Food-Beverage Products in Indonesia

Friday, July 6
10:20 AM - 11:50 AM
Location: Silveroak II, Ground Floor

The use of halal labels has been expanding. At first, halal labels were only used in food and beverage products, but now it is also used in non-food and drink products such as pans and tissues. According to Fischer (2008), this phenomenon is called halalization where there is a halal label expansion on products consumed by the Muslim community. The tissue material is subject to this expansion because the production of the tissue could be non-halal. The dye, solvent, and deodorizer should not contain alcohol and other prohibited ingredients.


How do the current generation of middle-class Muslims in Java come to want the certainty of halal and syar’i in all aspects of life (Janmohamed, 2016 and Yuswohady, 2017), not just limited to food and drink? How do classed and gendered Muslim consumers purchase halal products, and how do they articulate their reasoning, be it religious, scientific, or a combination of both? Finally, how do Muslim consumers use Internet and smartphone apps to widen the access to the world of all things halal, and will it create a wider halal-minded Muslim community?

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