Education, Audience Research & Evaluation

Measuring Visitor Motivation, Expectations, and Satisfaction

Permalink: https://www.eventscribe.com/2018/AAMers/fsPopup.asp?mode=presInfo&PresentationID=355492

We all want to know why our visitors come to programs and exhibitions, what they want, and if we deliver a meaningful and memorable experience­—but how do we capture that information? Educators with primary evaluation roles at their institutions share how they integrate methods for documenting participant perceptions, motivations, expectations, learning, and satisfaction across programming areas.

Learning Objectives:

• Become able to articulate and understand the value of collecting and documenting data on participant motivations and perceptions.
• Identify and utilize evaluation tools and approaches appropriate for your programs and audiences.
• Contribute to a dynamic discourse, and leave with tangible ideas for use at your institution.

Moderator(s)

• SL

  Sheri Levinsky-Raskin

  Assistant Vice President, Research and Evaluation
  Intrepid Sea, Air & Space Museum

Presenter(s)

• 

  Amanda Thompson Rundahl

  Director of Learning and Engagement
  Saint Louis Art Museum
• ML

  Mariruth Leftwich

  Director of Education
  Senator John Heinz History Center
• 

  Kanani Hoopai

  Director of Education
  Mission Inn Foundation