Marketing and Community Engagement

(Non)Profiteering: Mission versus Margin

Permalink: https://www.eventscribe.com/2018/AAMers/fsPopup.asp?mode=presInfo&PresentationID=355456

Nonprofits are increasingly challenged to engage audiences in exciting, new, and revenue-generating ways while protecting and maintaining their integrity and collections. Enjoy highlights and lowlights from four Seattle institutions as they discuss the value of mission-driven programming for audiences who may have only come to party.

Learning Objectives:

• Become better able to identify and manage potentially complex events and situations at your organization, making better, safer experiences for both the museum and its guests.
• Road test some worst-case scenarios with input from professionals who have had the same experiences and can offer guidance for managing novel situations.
• Learn new ways to approach and create an event working group at your museum for better communication and enhanced decision-making, ensuring safety for the collections and fun for all.

Presenter(s)

• 

  Wei Ying Wong

  Vice President, Education
  Woodland Park Zoo

Moderator(s)

• 

  Jason Porter

  Director, Education and Programs
  Museum of Pop Culture

Presenter(s)

• 

  Philip Nadasdy

  Manager of Public Programs
  Seattle Art Museum
• 

  Carla Bitter

  Public Engagement Manager
  Museum of Flight