Marketing and Community Engagement

Case Study: Live-Tweeting a Century-Old Race Riot: Sharing Difficult History through Social Media

Permalink: https://www.eventscribe.com/2018/AAMers/fsPopup.asp?mode=presInfo&PresentationID=355405

On July 2, 1917, East St. Louis descended into one of the deadliest race riots in US history. In this case study, attendees will discover how the Missouri History Museum built a social media timeline of the riot’s tumultuous events on its centennial, and unpack challenges associated with bringing that difficult story to life.

Learning Objectives:

• Become better able to tackle difficult historical narratives that present challenges in both subject matter and available primary resources.
• Learn how to anticipate both the challenges and opportunities in presenting historic content meant to be experienced entirely within a social media platform.
• Discover how to both create the urgency and tension that difficult stories deserve and ensure that reverence, honesty, and public education remain at a project’s heart.

Presenter(s)

• 

  Andrew Wanko

  Public Historian
  Missouri History Museum
• 

  Samuel Moore

  Director of Public Programs
  Senator John Heinz History Center