International Enrollment Management (IEM)

Sessions

Data-Driven Decisions: Identifying Trends and Opportunities in Diversification Markets

Wednesday, May 31
8:30 AM - 9:30 AM
LACC, Room 502A

Understanding diversification markets is becoming increasingly important for international student recruiters. Using data trends and behavior patterns, presenters will identify new markets and demonstrate how student preferences are shifting. A case study will demonstrate how the data presented can inform digital recruitment plans. This session was selected as the Region XI conference highlight.

Learning Objectives:

Simon Emmett

CEO, Hotcourses Group
Hotcourses Group

Simon was appointed CEO of The Hotcourses Group in 2015 having held a number of senior management roles since joining the business in 2000. He joined the IDP global leadership team when The Hotcourses Group was acquired 2017. Simon is based in London and leads the strategic direction and operational delivery of the Hotcourses Group. He is responsible for key partnerships and developing the team of 300+ people based in 5 offices around the world. Simon graduated in Economics from the University of Warwick. In addition to his responsibilities at the Hotcourses Group, he is a keen supporter
of the Hotcourses Foundation.

Presentation(s):

Send Email for Simon Emmett

Michelle Kowalsky

Director of International Admissions
Western New England University

Michelle is the Director of International Admissions at Western New England University. She has worked in International Admissions/Education for the past 15 years starting at Catawba College. Since 2005, Michelle has been working with undergraduate and graduate international students at WNE through the admission and recruitment process. Michelle also serves on the IPCC at WNEU which is a committee dedicated to internationalizing the campus. Outside the office, she has served as Chair of Study Massachusetts, is a member of Trainer Corps, and served on the Region XI Leadership Team.

Presentation(s):

Send Email for Michelle Kowalsky


Assets

Data-Driven Decisions: Identifying Trends and Opportunities in Diversification Markets

Slides

Attendees who have favorited this

Send Email for Data-Driven Decisions: Identifying Trends and Opportunities in Diversification Markets