Category: Internationalizing the Campus

Business Education in France: What's New?

Wednesday, May 31
2:00 PM – 3:30 PM
Table 24

French business education is offered in public universities, not for profit and for profit business schools. Differences and challenges faced by each type of institutions are presented and explained.

Serena Rovai

Director of International Relations
La Rochelle Business School
La Rochelle, France

Dr. Serena Rovai is Associate Professor and Director of International Relations at La Rochelle Business School, one of the top FT and AACSB accredited business schools in France. With a consolidated experience in internationalization strategy for Higher Education for top business schools and governmental agencies, she has sent more than a decade in China, driving the internationalization of top Italian, US and French Business Schools. Previously Director of the Euro Asia Centre for Innovation and Management at Grenoble Ecole de Management - top 20 FT ranking in Europe - she has driven the ASIAN DEVELOPMENT STRATEGY OF THE SCHOOL WITH DELOCALISED CAMPUSES and programs - undergraduate and postgraduate - IN ASIA
AND EUROPE.
Dr. Rovai is also Associate Professor in Luxury Brand Management, currently on the scientific board of the MBA Luxury Marketing at LRSB and she was the founder of thr Fashion and Luxury Management specialisations at Grenoble Ecole de Management - undergraduate and postgraduate programs.

Serena Rovai spent about 20 yesrs in China and Middle East - where she also created and led the first Italian government agency for the internationalization and research in Higher Education in China. She collaborated with multiple government, educational and business stakeholders in the field as well as researched and consulting on it.