Category: International Education Research

Why Do International Students Choose a Particular Study Destination?

Wednesday, May 31
2:00 PM – 3:30 PM
Table 94

This poster will present a student buying behavior study that explores the perception that international students have of five major English Speaking countries, including specific destination and city-based questions.

Ayanna Brady

Client Relations Manager
IDP Education
Philadelphia, PA

Ayanna Brady is the Client Relations Manager at IDP Education based in Los Angeles, California. With over 16 years of experience in the education and technology sectors, Ayanna is constantly sharing creative ways to engage the dynamic environment of international education. Her background includes a number of global posts held in Japan and Canada, such as English Language Instructor, Secondary Educator, Project Manager and Trainer. Ayanna is known for supporting the implementation of large-scale computerized testing systems across five continents for government agencies, private organizations and non-profit institutions. More recently, Ayanna has focused her expertise in the field of international student recruitment. This work is centered on developing partnerships with higher-education institutions and assists them with strategic planning in order to reach their enrollment goals.

Lyndell Jacka

Head of Research
IDP Education
Philadelphia, PA

Lyndell Jacka is Head of Research Services at IDP Education Ltd, where she oversees a wide range of primary and secondary market research in international education and English language testing. Key areas of expertise include student buyer behaviour research, industry and environmental analysis and statistical reporting, which she has presented at industry conferences and events.