Category: Best Practices in International Enrollment Management

Improving the Recruitment and Retention of Chinese and Indian Students

Wednesday, May 31
11:15 AM – 12:45 PM
Table 21

As international student numbers from India and China continue to rise, gain insights on their education experiences and refine your international student support along with enhancing recruitment and retention efforts.

Megha Roy

Senior Research Associate
World Education Services
New York, NY

Megha Roy, Senior Research Associate, World Education Services in New York has over 8 years of marketing analytics and brand management experience in international higher education, media and publishing industries with a passion for both marketing & research. She specializes in qualitative & quantitative research analysis and has published several articles on international student mobility trends using student segmentation as well as enrollment management strategies. She recently co-authored research reports titled, "Improving the International Student Experience: Implications for Recruitment and Support" and “The next frontier: ROI Evaluation in International Student Recruitment” to name a few. She has presented sessions at NAFSA region X & XI and at NAFSA annual conference in 2016. She also has experience in presenting at professional webinars at World Education Services as well as external webinars, most recent being NACAC 2016 - The State of International Admissions and ROI in Student Recruitment.

Megha holds a master’s degree in Marketing Intelligence from Gabelli School of Business at Fordham University, New York and a bachelor’s degree in Physics honors from Delhi University, India.