Category: Uses of Technology and Social Media in International Education

Using Social Media for Inclusive Engagement

Friday, Jun 2
9:00 AM – 10:30 AM
Table 28

Learn ways to intentionally include diverse groups of students in digital marketing initiatives. Harness social media's power to engage underrepresented populations in your study abroad outreach.

Randi Butler

Outreach Specialist
Institute of International Education
Houston, TX

An Outreach Specialist at IIE, Randi Butler develops a detailed and targeted outreach and recruitment strategy and oversees implementation of outreach initiatives based on program objectives. Her responsibilities include developing, maintaining, and supporting key contacts at partner institutions. She oversees the social media strategy for the Gilman International Scholarship Program and manages the program's advertising budget. She holds Master of Arts degrees in College Student Development and English Literature, and studied abroad as a Gilman Scholar in Germany from 2006-2007.