Category: Uses of Technology and Social Media in International Education
Learn ways to intentionally include diverse groups of students in digital marketing initiatives. Harness social media's power to engage underrepresented populations in your study abroad outreach.
Randi Butler– Outreach Specialist, Institute of International Education, Houston, TX
Institute of International Education
An Outreach Specialist at IIE, Randi Butler develops a detailed and targeted outreach and recruitment strategy and oversees implementation of outreach initiatives based on program objectives. Her responsibilities include developing, maintaining, and supporting key contacts at partner institutions. She oversees the social media strategy for the Gilman International Scholarship Program and manages the program's advertising budget. She holds Master of Arts degrees in College Student Development and English Literature, and studied abroad as a Gilman Scholar in Germany from 2006-2007.