Expo! Expo! IAEE's Annual Meeting & Exhibition
Engagement trumps reach. Getting eyeballs is less important than keeping them and connecting with the person behind them. Numbers are easy to dashboard, but they are reactive, tactical. Chess grandmaster Savielly Tartakower said "Tactics is what you do when there is something to do; strategy is what you do when there is nothing to do." Yet, in the always-on world of social media, it feels like there is always something to do. We need more posts, more picture, more time, more CONTENT. And so we are obsessed with tactics. We devour blog posts telling us which half-hour of the day to post to get views. But if we stop for a bit and act like we have nothing to do, we can think strategy. We can think connection. We can think bigger that our feed, which seems, at times, like it is really feeding on us instead of the other way around. This talk will take you through redefining your social media strategy to make connections, produce engagements and stop the feeling that you are throwing stuff into a digital wood-chipper. 12 strategic building-blocks will be explained using customized analysis of association social media content.
Session room sponsored by Synchronicities