In this session Patrick Sweeney will explore the data behind email success with the latest research, demonstrate and explain the best practices for email, and explain how libraries can use these tactics to increase support, funding, and awareness for libraries.
Meeting Type: Conversation Starter
Interests: Advocacy, Funding, Fundraising, Public Relations, Social Change, Social Media & Networks, Technology
Type of Library: Academic, Elementary School, Federal, High School, Public, Regional System, School/Media Center
Cost: Included with full conference registration.