ERT Program
Description:
Today’s library users are accustomed to and, in many cases, anticipate a personalized experience with the online stores and subscriptions they encounter. Powering this personalization is a new generation of marketing automation technologies that not only enable this experience but also provides a rich flow of information that provide opportunities for action. Some libraries are benefitting from these commercial technologies, improving their understanding of their patrons and providing a more personalized experience to their users. This session will offer real-life examples of personalized patron marketing techniques, discuss the impact on staff and operations, and report on performance of programs underway.
Meeting Type: Program
Content Area: Transforming: Customer & User Expectations
Interests: Administration and Management, Emerging Technologies, Integrated Library Systems (ILS), Marketing, Organizational Change, Technology
Type of Library: Academic, Association, Community College, Consortium, Library School, Public, Regional System
Sponsors: ERT
Cost: Included with full conference registration.
Open/Close: Open
Tom Jacobson
Principal Consultant
Third Chapter Partners, LLC
Ted Fons
Principle Consultant
Third Chapter Partners
George Needham
Director
Delaware County District Library
Christie Robinson
Communications and Marketing Manager
Skokie Public Library
Alice Knapp
President
The Ferguson Library