Today’s library users are accustomed to and, in many cases, anticipate a personalized experience with the online stores and subscriptions they encounter. Powering this personalization is a new generation of marketing automation technologies that not only enable this experience but also provides a rich flow of information that provide opportunities for action. Some libraries are benefitting from these commercial technologies, improving their understanding of their patrons and providing a more personalized experience to their users. This session will offer real-life examples of personalized patron marketing techniques, discuss the impact on staff and operations, and report on performance of programs underway.
Meeting Type: Program
Content Area: Transforming: Customer & User Expectations
Interests: Administration and Management, Emerging Technologies, Integrated Library Systems (ILS), Marketing, Organizational Change, Technology
Type of Library: Academic, Association, Community College, Consortium, Library School, Public, Regional System
Cost: Included with full conference registration.