2017 AHC/NCAL Annual Convention & Expo

Attract, Convert, Close, and Delight Your Prospects with Inbound Marketing

Seniors today are more empowered. The web provides them with instant access to detailed specs, pricing options, and reviews about goods and services. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the online experience.

Inbound marketing is a strategy that utilizes many forms of pull marketing—content marketing, blogs, events, search engine optimization, social media, and more—to create brand awareness and attract new business. Learn how this process can help you build an online presence that attracts prospects to you, converts those prospects into leads, closes those leads, and delights them so that they become promoters of your brand. Through inbound marketing you can:

• Enable customers to engage with your brand at their point of need, 24/7
• Shape a brand preference and influence future purchases
• Generate social media shares and inbound links
• Help fuel search engine optimization efforts
• Increase brand awareness
• Educate prospects and use content to guide them through their decision-making process
Generate qualified leads for less money, compared with traditional advertising

Learning Objectives:

• Explain how to draw visitors to your website to convert them into qualified sales leads
• Discuss how to use social media to strengthen your brand and create a brand awareness to attract new business
• Describe how to nurture prospects through engaging conversations up to the decision making point

Speaker(s)

• 

  Nicole Wagner, N/A

  Internet Marketing Director
  Stevens & Tate Marketing

  Disclosures: Nothing to disclose