2017 AHC/NCAL Annual Convention & Expo

Attract, Convert, Close, and Delight Your Prospects with Inbound Marketing

Tuesday, October 17
10:00 AM - 11:00 AM
Location: Mandalay Bay Ballroom K
CE: Nurses: 0.0 | NAB: 1.0

Seniors today are more empowered. The web provides them with instant access to detailed specs, pricing options, and reviews about goods and services. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the online experience.

Inbound marketing is a strategy that utilizes many forms of pull marketing—content marketing, blogs, events, search engine optimization, social media, and more—to create brand awareness and attract new business. Learn how this process can help you build an online presence that attracts prospects to you, converts those prospects into leads, closes those leads, and delights them so that they become promoters of your brand. Through inbound marketing you can:

• Enable customers to engage with your brand at their point of need, 24/7
• Shape a brand preference and influence future purchases
• Generate social media shares and inbound links
• Help fuel search engine optimization efforts
• Increase brand awareness
• Educate prospects and use content to guide them through their decision-making process
Generate qualified leads for less money, compared with traditional advertising

Learning Objectives:

Nicole Wagner

Internet Marketing Director
Stevens & Tate Marketing

Nicole is an online marketing expert with extensive experience in all things Internet–related. She has worked extensively in the aging services industry, for regional and national clients such as St. Catherine’s Village, Franciscan Communities, Presby’s Inspired Life, Provena Senior Services, Wyndemere, IDG. She specializes in strategic and effective social media, inbound marketing, search engine marketing, website optimization, mobile and Attraction Marketing initiatives, as well as overall planning and development.

Nicole continues to share her knowledge through engaging presentations, seminars and Webinars on a variety of topics nationwide—receiving excellent feedback for her passion, insight and motivating speaking. This includes speaking at various LeadingAge conferences as well as featured keynotes and speaking engagements for numerous association and industry events.


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Attract, Convert, Close, and Delight Your Prospects with Inbound Marketing


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