2017 AHC/NCAL Annual Convention & Expo

Successfully Marketing Intergenerational Activities in Assisted Living

Monday, October 16
8:00 AM - 9:00 AM
Location: Mandalay Bay Ballroom K
CE: Nurses: 1.0 | NAB: 1.0

Intergenerational activities—those between youth and older adults—have long been incorporated in school and assisted living programming. Recently, there has been exciting new evidence on the benefits of multi- and intergenerational connections, and best practices on how to property cultivate these relationships through thoughtful activities. This presentation will begin by reviewing the available literature of these topics and discuss best practices shared by both conference attendees and industry experts. We will then discuss some of the creative ways in which The Plaza Assisted Living has capitalized on intergenerational activities, both for the benefit of participants and for positive public relations. Examples include digital photography workshops with youth, the creation of a children’s book about the benefits and challenges of aging, and strong partnerships across sectors. Finally, we will review communications and marketing methods to effectively celebrate intergenerational activities, and also increase the value of your community.

Learning Objectives:

Colby Takeda

Administrator
The Plaza Assisted Living

Colby is the Administrator of The Plaza Assisted Living at Waikiki. His involvement in senior healthcare, his passion for youth mentorship, and his public health background drives him to be an advocate for the “bookend generations”—connecting our youngest and oldest populations for stronger intergenerational relationships and developing age-friendly communities. Colby recently co-authored a children’s book titled “It’s Just Aging,” and is a board member of Kaho'omiki, the Hawaii Council of Physical Activity & Nutrition, and the Hawai'i Public Health Association.

Colby attended Willamette University for his undergraduate studies, the University of Hawaii Shidler College of Business for his graduate studies in business administration, and the University of California, Berkeley School of Public Health for his graduate studies in public health.

Presentation(s):

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Shannon Miyazaki

Administrator
The Plaza Assisted Living

Shannon is the Administrator of The Plaza Assisted Living at Moanalua. Her passion for enhancing quality of life for seniors and intergenerational activities stems from her own life-changing experience as a teenager volunteering at a local nursing home. She is dedicated to fostering strong community partnerships in order to connect the “bookend generations.”

Presentation(s):

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Successfully Marketing Intergenerational Activities in Assisted Living

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