2017 AHC/NCAL Annual Convention & Expo
Best Practices for Social Media in the LTC Environment; Facebook, Twitter and SnapChat -- Oh My!
“You don’t really understand something unless you can explain it to your grandmother.” Though the provenance of this quote is unknown, it rings especially true when trying to explain the risks and benefits of social media to the non-user. Social media is a new frontier for health care, requiring proactive management. Nowhere is this more important than in long term care, where families entrust the care of their loved ones to others. Facebook is just the tip of the social media iceberg! Instagram, Twitter, WeChat, Snapchat, and Vine are just a few social media applications that lurk below the surface. Protection of residents’ well-being and privacy, HIPAA considerations, medical malpractice suits, employee behavior and training, and reputation monitoring all need to be taken into consideration in order to ensure that social media is used to the benefit of your residents and centers.
Learning Objectives:
- Identify the facility and resident risks associated with social media usage by staff members.
- Develop a robust proactive social media risk preventative program for their facility.
- Discuss action steps following the discovery of inappropriate social media activity.
