2017 AHC/NCAL Annual Convention & Expo

Advanced Analytics: Description, Prediction, Prescription

Monday, October 16
8:00 AM - 9:00 AM
Location: Mandalay Bay Ballroom J
CE: Nurses: 1.0 | NAB: 1.0

In this presentation, we will take the training wheels off the analytics process. Participants will learn the importance of adding predictive and prescriptive analytics to their current data descriptive abilities. We will describe the logic, data sets, software, and techniques needed to transform traditional descriptive reports into forward-looking, actionable activities. Following brief descriptions of the three categories of analytics, we will explore real-life examples from operations, clinical, QAPI, marketing, finance, and human resources.

Learning Objectives:

Mark Pavlovich

Sr. Director Analytics and Education
Southern Illinois University

Mark Pavlovich is an entrepreneurial behavior analyst. Presently, Mark is the Director of Analytics for Ethica, a non-profit post-acute care company in Georgia, and current Chair of AHCA's Custome Experience Committee.

Additionally, Mark is the past Chair of AHCA’S Health Information and Infrastructure Technology Committee.

He is the presenter or author of over 75 papers including:

Pavlovich, M. & Bolton, Z. Catching the Data Tsunami in a Teacup: Business Analysis Applications in LTC. (October, 2009). Paper presented at the Annual AHCA/NCAL Conference, Chicago.

Pavlovich, M. Littlehale, S, Applied Business Intelligence for Operators (September, 2011). Paper accepted for presentation at the Annual AHCA/NCAL Conference, Las Vegas.

Anderson, A., Fasano, J., & Pavlovich. M Making BIG DATA Work for You: Practical Strategies for Applied Business Intelligence. Las Vegas.(October, 2011). Presented at the Gallagher Bassett Key Client Forum,

Please contact Mark by telephone at 678.367.7915 or email mpavlovich@ethicahealth.org.

Specialties: Comparative Effectiveness Research. Predictive Analytics, Geospatial Data, Bayesian Logic


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Chuck Czarnik

Vice President Strategic Planning

Chuck Czarnik, CHDA, is Vice President, Strategic Planning at Brookdale, the largest senior housing and post-acute provider in the United States. Chuck is responsible for clinical analytics and informatics strategy, focusing upon operational reporting, clinical decision support, and population health management. Chuck originally joined Brookdale in IT management, and has been with the company for over sixteen years in various IT, M&A, and operations roles.

Chuck is a member of the HIT Committee of the American Health Care Association (AHCA), and is a member of the HIMSS LTPAC Roundtable. He also serves on the AHIMA CHDA Job Task Analysis Committee and is an AHIMA CHDA exam item writer. He has been involved in numerous industry events, expert panels, and trade publications.

In academics, Chuck studied cognitive psychology, focusing upon statistics, learning technology, and data visualization at Tennessee Technological University (B.S.) and Vanderbilt University (M.S.). He grew up in Franklin, TN, and lives near his hometown with his wife and two children. Chuck is very active in his church’s broadcast video / new media ministry, and seeks adventure, including sport aviation, camping, and mountain biking.


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Advanced Analytics: Description, Prediction, Prescription


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