ETAU Track

ETAU Intro to Technology

Thursday, May 11
1:30 PM - 4:30 PM
Location: Tradewinds ABC

Introduction to Technology focuses on the technology available to the merchant. The course divides the merchant landscape into segments, such as single proprietors (“mom and pops”), multi-lane, regional and the large national merchants. In each segment, the course will examine the types of POS technology used and the various telecommunications options utilized. The various types of POS applications will be covered, looking at nuances by industry, such as restaurants, hotels, mail order/phone order and the Internet. The course will look at the impact of value-added programs, such as gift cards and loyalty on these systems as well as other card and payment instruments, such as electronic check, debit cards, and commercial cards. Finally the course will examine authentication methods such as PIN and biometrics and discuss the types of encryption and security associated with each. This course covers an extensive amount of technology on a surface level, but is meant to aid in understanding the role and use of technology. This course complements the Introduction to Electronic Processing course with an emphasis on technology.

Recommended prerequisite: Introduction to Electronic Processing OR equivalent experience.

View Course Outline

Donna Embry

Chief Payments Advisor
Payment Alliance International
Louisville, Kentucky

As of 2016, Donna Embry has 50 years experience in the payments industry and currently serves in a Strategic Development capacity for Payment Alliance International (PAI). Her prior executive positions include Executive Vice President, Product and Marketing for Vital Processing (TSYS Acquiring) and Senior Vice President, Electronic Banking for PNC Bank, as well as Chief Operations Officer for PNC’s former division, CFC Financial Services.

Embry authored the first ETA publication, "The Encyclopedia of Terminology for the Acquiring Industry", developed and taught the inaugural Introduction series of classes for ETA University. She is currently chair of the ETA Body of Knowledge working group, a member of the Federal Reserve’s Faster Payments Task Force, on the education committee for NAMA, the ATMIA EMV Migration Committee, the ETA Mobile Payments Council, and Board Member of the NEAA.

In addition, she was a founding member and served on the Board of Directors as Chairman for the former Kentucky-based Quest ATM network. Embry served as the President of the Midwest Acquirers Association (MWAA) in 2013 – 2014 and served on their Board of Directors from 2008 – 2012. She also serves on the Advisory Board for ISO & Agent.

In October, 2005, she was selected as The Green Sheet’s profiled industry leader and in July 2009 she was awarded the MWAA "Lifetime Achievement Award" for Payment Industry Professionals. In both 2013 and 2014, she was recognized as “One of the 20 Most Influential Women in Payments” by SourceMedia. Embry has a BA in foreign languages from the University of Louisville. In 2016 ETA named her as the "Distinguished Payments Professional"


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