Introduction to Sales and Marketing focuses on the rules and regulations for setting up a sales organization. It covers the guidelines for sponsorship of Independent Sales Organizations (ISO) and examines the requirements of an acquirer as well as an ISO, with an emphasis on risk and liability mitigation. The course also covers the guidelines for setting up merchants, including suggested contractual language and risk management practices. This course provides a complement to the Introduction to Electronic Processing course with an emphasis on sales and marketing practices.
Recommended prerequisite: Introduction to Electronic Processing OR equivalent experience.
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Strategic Client Account Executive
Darcy R. Klaus
Business Development Director, Vantiv
Over 16 years of merchant processing and sales experience. Recognized for commitment to excellence in relationship mangement, ISO development, implementation of vertical solutions, and improving client performance. An industry expert in brand recognition, strategic alliances, and has a proven track record of success in increasing market share.
Thursday, May 11
9:00 AM – 12:00 PM