ETAU Track

ETAU Intro to Operations

Wednesday, May 10
1:30 PM - 4:00 PM
Location: Tradewinds ABC

CE: 0 Credits

Introduction to Operations focuses on the back office operations associated with payment processing. The course provides a more in-depth look at Interchange from categories including chargebacks and retrieval procedures, as well as regulations. The final topic includes the general and best practices of customer service and support, including tools and technology available. This course provides a complement to the Introduction to Electronic Processing course with an emphasis on operations.

Recommended prerequisite: Introduction to Electronic Processing OR equivalent experience.

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Donna Embry

Chief Payments Advisor
Payment Alliance International
Louisville, Kentucky

As of 2016, Donna Embry has 50 years experience in the payments industry and currently serves in a Strategic Development capacity for Payment Alliance International (PAI). Her prior executive positions include Executive Vice President, Product and Marketing for Vital Processing (TSYS Acquiring) and Senior Vice President, Electronic Banking for PNC Bank, as well as Chief Operations Officer for PNC’s former division, CFC Financial Services.

Embry authored the first ETA publication, "The Encyclopedia of Terminology for the Acquiring Industry", developed and taught the inaugural Introduction series of classes for ETA University. She is currently chair of the ETA Body of Knowledge working group, a member of the Federal Reserve’s Faster Payments Task Force, on the education committee for NAMA, the ATMIA EMV Migration Committee, the ETA Mobile Payments Council, and Board Member of the NEAA.

In addition, she was a founding member and served on the Board of Directors as Chairman for the former Kentucky-based Quest ATM network. Embry served as the President of the Midwest Acquirers Association (MWAA) in 2013 – 2014 and served on their Board of Directors from 2008 – 2012. She also serves on the Advisory Board for ISO & Agent.

In October, 2005, she was selected as The Green Sheet’s profiled industry leader and in July 2009 she was awarded the MWAA "Lifetime Achievement Award" for Payment Industry Professionals. In both 2013 and 2014, she was recognized as “One of the 20 Most Influential Women in Payments” by SourceMedia. Embry has a BA in foreign languages from the University of Louisville. In 2016 ETA named her as the "Distinguished Payments Professional"


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