Community Theater

CPR for CRM: Why Your CRM Project is Struggling

Tuesday, October 10
5:00 PM - 5:15 PM
Location: Community Theater Stage - Expo Hall

Format: Presentation

The struggle is real ... CRM projects can be challenging.

In this fast-paced session, we will look at what differentiates successful companies from those that struggle. You'll walk away with an easy to remember 5 step framework for CRM success across executives, managers, administrators, sales, service and marketing.




Geoff Ables

CEO
C5 Insight

Geoff Ables is an author, speaker and entrepreneur. Now regarded as a thought leader on customer and employee engagement, his insights have been seen and heard in global venues including: National Public Radio, BusinessWeek, USA Today, EuroForum, The New Zealand Direct Marketing Journal, and Digital Summit. He is the author of "The CRM Bible" and "The LUCK Principle: Business Results at the Intersection of People and Profit." He founded C5 Insight, a customer and employee engagement consulting firm, in 2002, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies.

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