Partner Solutions Showcase


Auping’s Digital Transformation Presented by Sana Commerce

Wednesday, April 5
10:30 AM - 11:30 AM
Room: G101

Royal Auping is an excellent example of a business that has grown leaps and bounds by embracing digital transformation. Auping teamed up with Sana Commerce to implement an e-commerce solution that was 100% integrated with Dynamics AX. Its first web store targets the company’s retail sector, offering complete support for the customer journey, from inspiration to ordering to handling returns. Auping’s next step is to implement Sana with a product configurator for its B2C and B2B channels. In this session, you’ll hear first-hand from Auping about the digital transformation process, from preparation, to roll-out, to results.

Anouk Hansen

Event Manager


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Ruben Mink

Sales Manager
Sana Commerce

Ruben Mink, Manager Sales | Benelux, Italy, Iberica, Nordics, LATAM, APAC at Sana Commerce

Ruben is Sales Manager for different regions worldwide and has been in the ERP software industry since 2013 after he graduated his study Economics & Business Economics at Erasmus University in Rotterdam. Ruben has a wealth of knowledge, understanding both technicalities and customer needs in order to deliver ERP centric solutions. Having established the Sana Commerce brand international he continues to develop the Sana network, providing integrated e-commerce solutions for leading organisations. He was highly involved in several projects like Auping.


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Frank Scholte

Director IT


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Auping’s Digital Transformation Presented by Sana Commerce

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