MKT15 - 7 Reasons CRM & Marketing Automation Tools Belong Together

Friday, October 13
2:30 PM - 3:30 PM
Location: Cheekwood C - Magnolia Mezzanine Level M

Format: Presentation
Level: Intermediate

Do you know how much revenue your last website lead generated? This session is designed to show marketers how to measure and improve campaign ROI by connecting your CRM and marketing automation platform. The session will help marketers focus on determining what data really matters and how you can use it to meet your marketing goals, with an eye toward; creating automated email campaigns based on the data you're collecting in CRM. Generating variable content that matches your audience's interests and better understanding your true campaign ROI. These practices help foster friendships with both your sales and accounting departments.

Learning Objectives:

Natalie Jackson

Marketing Director
emfluence Marketing Platform

Natalie Jackson is the Marketing Director for emfluence, a digital marketing agency and marketing automation platform. She has nearly a decade of experience in B2B marketing and in digital marketing, including experience with several marketing automation platforms. Jackson is also a certified Microsoft Professional for Dynamics CRM, a devoted user of marketing automation software, and abnormally enthusiastic about the marketing possibilities of the two combined.


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