Marketing | Leadership


MKT05 - The Holy Grail of Marketing Attribution

Friday, October 13
1:15 PM - 2:15 PM
Location: Belle Meade AB - Magnolia Mezzanine Level M

Format: Presentation
Level: Intermediate

This session will review the challenges organizations have in creating lead to revenue attribution. The presentation will include examples of organizations that have overcome these challenges. We’ll share suggestions of marketing technology stacks, data integration and visualizations. 

Learning Objectives:

Margaret Wise

VP, Strategy

Margaret Wise has been working with Dynamics CRM since v1.0. She has helped many mid and enterprise organize leverage CRM to advance and modernize their lead to revenue process through the use of technology. Margaret specifically focuses on the lead generation side of CRM and how to optimize integration across CRM and Marketing Technology tools and strategies. This background has evolved into helping organizations create Customer Experiences that deliver great outcomes. She has been recognized multiple years as a CRM MVP nominee and speaks regularly on these topics.


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