MKT14 - Cheekwood Chats: Building a Marketing Technology Roadmap

Friday, October 13
8:30 AM - 9:30 AM
Location: Cheekwood E - Magnolia Mezzanine Level M

Format: Roundtable
Level: Intermediate

This cheekwood chat will elaborate on the prior MarTech & IT Story session held earlier and focus on a discussion only.   Note: Cheekwood Chats are smaller roundtable settings where no PowerPoint or formal presentation will be given, they are meant to be discussion oriented with attendee participation.  

Mishel Justesen

Marketing Technology Manager
Armanino LLP

I am a marketing professional with a focus in the accounting & technology consulting industry. I have a diverse background that includes marketing technology implementation, project management, website development, graphic design and corporate branding. My career started as an entrepreneur running my own freelance design business and has since expanded to working with large consulting and accounting firms that have both a local and international reach.
I am currently the marketing technology manager for Armanino LLP, the largest consulting and accounting firm based in California. As the marketing technologist for Armanino's in-house marketing department, I am in charge of the daily administration of the marketing technology stack which includes Microsoft Dynamics CRM, Sitcore (CMS), and Eloqua (marketing automation). I also scope out new technology needs, handle implementation of new technology along with the training needed to ensure user adoption is a high as possible.


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