Leadership | User Adoption


LEA06 - Rate Your CRM

Friday, October 13
9:45 AM - 10:45 AM
Location: Hermitage E

Format: Presentation
Level: Advanced

Join this interactive session to rapidly rate your progress with CRM and connect with peers to learn from those who have succeeded in the areas where you are struggling.
In this session, you will walk through a process for rating CRM projects, rate your organization across 5 categories, and network with others to find out what is working for them. At the end of the session, you will have a benchmarking guide that you can use to continually monitor and improve the people, processes and technologies associated with customer engagement in your organization.

Learning Objectives:

Geoff Ables

C5 Insight

Geoff Ables is an author, speaker and entrepreneur. Now regarded as a thought leader on customer and employee engagement, his insights have been seen and heard in global venues including: National Public Radio, BusinessWeek, USA Today, EuroForum, The New Zealand Direct Marketing Journal, and Digital Summit. He is the author of "The CRM Bible" and "The LUCK Principle: Business Results at the Intersection of People and Profit." He founded C5 Insight, a customer and employee engagement consulting firm, in 2002, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies.


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