MKT13 - Cheekwood Chats: Discussing the Marketing Customer Journey

Wednesday, October 11
4:15 PM - 5:15 PM
Location: Cheekwood E - Magnolia Mezzanine Level M

Format: Roundtable
Level: Intermediate

A roundtable discussion around customer journey mapping in what works, what do others do in their approach to these concepts. This checkwood chat is intended for the marketing track interested user.   Note: Cheekwood Chats are smaller roundtable settings where no PowerPoint or formal presentation will be given, they are meant to be discussion oriented with attendee participation.  

Learning Objectives:

Margaret Wise

VP, Strategy

Margaret Wise has been working with Dynamics CRM since v1.0. She has helped many mid and enterprise organize leverage CRM to advance and modernize their lead to revenue process through the use of technology. Margaret specifically focuses on the lead generation side of CRM and how to optimize integration across CRM and Marketing Technology tools and strategies. This background has evolved into helping organizations create Customer Experiences that deliver great outcomes. She has been recognized multiple years as a CRM MVP nominee and speaks regularly on these topics.


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