Cross-User Group Sessions | Marketing | Leadership


MKT04 - Creating a Customer Journey Map

Wednesday, October 11
1:45 PM - 2:45 PM
Location: Belle Meade AB - Magnolia Mezzanine Level M

Format: How2
Level: Intermediate

Attendees in this session will learn the concepts of building a Customer Journey Map. This includes identifying stages and personas and aligning technology, process and content accordingly. The presentation will include real life examples for different business models and industries. Attendees will leave the presentation with the knowledge to lead this exercise in their own organization. 

Margaret Wise

VP, Strategy

Margaret Wise has been working with Dynamics CRM since v1.0. She has helped many mid and enterprise organize leverage CRM to advance and modernize their lead to revenue process through the use of technology. Margaret specifically focuses on the lead generation side of CRM and how to optimize integration across CRM and Marketing Technology tools and strategies. This background has evolved into helping organizations create Customer Experiences that deliver great outcomes. She has been recognized multiple years as a CRM MVP nominee and speaks regularly on these topics.


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Creating a Customer Journey Map

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