Customer Service | Admin-Foundation


CUS01 - On the Minds of Service Guru's

Wednesday, October 11
1:45 PM - 2:45 PM
Location: Magnolia Boardroom B

Format: Ask the Experts
Level: Intermediate

Join D365UG|CRMUG Chairperson, Clarissa Simpson with Ford Motor Company and other service oriented users of Dynamics 365 or CRM as they share best practices and tips in their organization's use of CRM for customer service.  

Clarissa Simpson

Dynamics CRM Specialist
Ford Motor Company

Clarissa Simpson is a Microsoft Dynamics Specialist at Ford Motor Company, focusing on Contact Centers - Dynamics 365 for Service and has been honored by Microsoft Corporation as a Business Solutions MVP in 2017. She actively participates within the CRM Community as a Subject Matter Expert and Speaker in a variety of consultative and thought leadership topic areas for CRM. She is a Special Interest Group Leader & Current Chairperson of the CRMUG Board of Advisors. Professional areas of interest include Governance & System Controls, Quality Control Management, Modeling of User Experience for Project Success, Change Management – Change Resistance & Resiliency, and Contact Centers. She previously lived and worked internationally in New Zealand for 15+ years, but now, when not engrossed with her Dynamics365 work, she can often be found wandering along the sandy shores of Florida’s coastline visiting local lighthouses, seeking sea glass and other sea treasure.


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Erik HURRICANE. Guthrie

IT Data & Business Applications Group Manager
Spectra Logic Corporation

"Try anything once, twice if ya like it. There is something to be gained from every adventure." These are words I live by, and carry with me in everything I do. From my rural Nebraska farm upbringing to my suburban formative years, followed by a non-traditional college experience, and dabbling in a broad spectrum of careers ranging from reproductive health to international logistics to coffee shop design to medical transport aviation, I may have ultimately found my niche in IT Management. And while database administration has my heart, all things CRM have my soul. I believe every interaction with another person has the potential to become a relationship, and isn’t that what CRM is all about, Relationship Management? Seems like a natural fit to me. So come hang out, let’s chat for a bit, maybe build a relationship.

Also, I like long walks on the beach, piña coladas, and getting caught in the rain


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John Ireland

CRM System Coordinator
American Board of Family Medicine

John has served as the CRM System Coordinator at the American Board of Family Medicine since 2014. The ABFM is one of the 24 organizations under the American Board of Medical Specialties. He also serves as a medic in the U.S. Air Force Reserve.


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