Customer Service | Sales & Mobility


CUS06 - Using Dynamics 365 to Become Social Media Super Hero’s

Thursday, October 12
3:45 PM - 4:45 PM
Location: Magnolia Boardroom B

Format: How2
Level: Basic

Nearly 2 billion people use social media. We use social media to keep up with friends and family; watch global events unfold in real time; connect with businesses and brands to show support, or post complaints. Social media engagement creates new opportunities to build and maintain relationships and provide outstanding customer service. For businesses, it’s ill advised to not be part of these social conversations. This demo rich session explores how you can take advantage of the latest functionality of social engagement features in Dynamics 365 which helps you to listen, analyze, and participate in the social conversations that are happening.

Learning Objectives:

Mike Hammons

Director, Business Intelligence
AKA Enterprise Solutions

Hello, I’m Mike Hammons.

CRM and Bunsiness Intelligence aficionado by day, DIY’er by night, and biker at most other times. When I am not helping clients I can typically be found in my home town of Woodstock GA (most likely riding around the Blue Ridge Mountains).

My career started in Life Sciences with sales & marketing roles at Boehringer Mannheim, Roche and AVL Medical Instruments. It was during this time I was introduced to the world of customer relationship management. It was the early stages of the industry we know today, at that time it was called contact management and sales force automation. I was part of the selection team at Roche as well as one of the users of our selected system. It is that early experience that enlightened me how technology can transform an organization.

That hands on experience led me further into the CRM world with additional sales and marketing stints at Aurum Software, Baan, SalesLogix and Interact Commerce. My focus and passion includes CRM and BI for the life sciences, financial services, public sector and high tech manufacturing organizations.

I am also co-founder of Reperio Group, LLC where we developed an incredibly successful embedded business intelligence component for CRM applications. We saw a growing need to extract the value and actionable information from the wealth of data inside of CRM applications. Far more than simple reporting capabilities, business intelligence married with CRM provides exponential return on investment. It is something I firmly believe in and demonstrate to prospects and clients today. And now am an absolute fan of Power BI! It's simply amazing and better than sliced bread.

I am currently Director of Business Intelligence at AKA Enterprise Solutions. I am responsible for our business intelligence and analytics initiatives. In addition, my goal is to help you identify ways to increase the value of your technology investment; particularly with CRM, Business Intelligence and Mobile solutions.

2017 Sessions:
PUG07 PUG: How to Create Actionable Power BI Dashboards
CUS06 Using Dynamics 365 to Become Social Media Super Hero’s
CUS05 Field Service PD's: Guidance & Discussion


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