Marketing | Sales & Mobility


MKT02 - Targeted Lead Nurturing Campaigns That Drive Sales Growth

Wednesday, October 11
11:30 AM - 12:30 PM
Location: Belle Meade AB - Magnolia Mezzanine Level M

Format: Presentation
Level: Basic

According to an Act-On research study, “61% of B2B Marketers are sending all leads directly to sales and only 27% of those are actually qualified or ready to talk to sales.” Do you see the major issues associated with this?  How likely is it, that after time, your sales team will begin ignoring those leads because the majority are not producing sales for them?  This session will focus on the development of targeted lead nurturing strategies, leveraging the use of Marketing Automation & CRM, to move leads from Marketing Qualified to Sales Qualified at various points in the sales funnel.

Learning Objectives:

Jodie Gilroy

Sr. Business Analyst
Ledgeview Partners

Jodie is certified in Microsoft Dynamics CRM Application and Microsoft Dynamics CRM Customization & Configuration. She also is certified in Act-On, ClickDimensions, Pardot and Hubspot marketing automation paltforms. Jodie has been working in Dynamics 365/CRM and Marketing Automation for over 7 years with an additional 15+ years in the marketing field.

Jodie is very passionate about working with these technologies because of the impact that integrating CRM & Marketing Automation can have in aligning sales & Marketing teams for overall business growth.


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