Cross-User Group Sessions | BI & Reporting | Business Intelligence


PUG12 - PUG: Advanced Analytics to Personalize the Retail Customer Experience

Thursday, October 12
2:30 PM - 3:30 PM
Location: Tennessee Ballroom D

Format: Presentation
Level: Intermediate

The traditional model of customer segmentation no longer hits the mark for retailers. Simply targeting consumers based on demographic data or purchase history is not enough in today's highly competitive global marketplace. To land, retain and expand customer dollars, retailers need to achieve differentiation by providing a highly personalized omni-channel retail customer experience. Essential to achieving this experience is leveraging a 360 degree data-driven view of your customer to drive predictions and recommendations on what to offer when, to who and where.
Note: PUG is the Power BI User Group within Dynamic Communities Inc. and these sessions will complement the other out of the box and various BI & Reporting sessions you may be attending at Summit Nashville. Learn more by going to

Learning Objectives:

Ross Fulton

Global Presales Lead, BI & Advanced Analytics
Eclipse, a DXC Technology Company

“Data! Data! Data!" he cried impatiently. "I can't make bricks without clay.” Ross, like Sir Arthur Conan Doyle's Sherlock Holmes, is an Englishman who passionately believes in the criticality of data-driven intelligence. Ross has spent the majority of his career leading his customers and teams on a journey to maximize the value of data by extracting intelligence that will drive digital transformation. With a 13 year career spanning the rapid evolution of data visualization, business intelligence and advanced analytics, Ross has spearheaded the adoption of these technologies for risk/audit/compliance management, customer retention and expansion, and for organizations looking to optimize the value gained from their Microsoft Dynamics investments. Most recently, Ross joined DXC Technology as Global Presales Lead for Microsoft BI and Advanced Analytics. Now iving in Vancouver, British Columbia, Ross has given up the life of tea and crumpets for a life of snowboarding and oceansports when not engineering value for DXC customers.


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PUG: Advanced Analytics to Personalize the Retail Customer Experience

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