Partner Solutions Showcase

D365UG/CRMUG

PSS21 - The Road to Customer Success Starts with Your CRM Presented by Higher Logic

Thursday, October 12
10:00 AM - 11:00 AM
Location: Magnolia Boardroom B

Format: Partner Solutions Showcase
Level: Basic

Customer Success is the latest business movement to have its own “tech stack”. Organizations run the risk of creating another set of silo’d systems that prevent an integrated approach to making their customers successful. Customer success is about knowing your customers and building a relationship. Understand the ecosystem and integrating data, processes and systems with CRM will help 1) Increase retention 2) scale education and onboarding 3) grow customer advocacy 4) reducing support costs




Heather McNair

Vice President of Engagement Strategy
Higher Logic

Heather is a well-regarded thought leader with 20 years of marketing, technology, customer acquisition and retention experience. She is adept at leveraging technology to increase customer engagement, and is a frequent speaker and writer on the subject. At Higher Logic, Heather serves as the vice president of engagement strategy. She is responsible for developing effective ways of improving traffic in online communities and defining best practices, as well as overseeing the managed services and education teams.

Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination, and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008 at the early onset of online communities for the association space, and many techniques Heather founded from that launch emerged as foundational best practices for Higher Logic clients today.

Presentation(s):

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Kim Deering

Presentation(s):

Send Email for Kim Deering


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