Shared Interest (SI)


Getting Decision Makers on Board with Your Social Media Strategy

Thursday, June 1
8:00 AM - 9:00 AM
LACC, Room 515A

This session explores how to best identify strategic social media objectives, how to tie them to overall organizational goals, and how to present this information to decision makers to encourage buy-in.

Learning Objectives:

Kayla Patterson

Marketing Director

Kayla Patterson is an online marketing and social media professional and has been working on social media strategy with many international education organizations since 2011 while working for She served as the NAFSA Technology MIG Chair from 2012-2015, and has presented at several conferences including 4 national NAFSA conferences.


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Kelly M. Holland

Associate Director for Institutional Partnerships
Global Experiences

Kelly Holland is the Associate Director for Institutional Partnerships at Global Experiences in Annapolis, Maryland. She holds a M.Ed. in Comparative & International Education from Lehigh University and a B.A. in International Business Management and Spanish from Moravian College. Prior to joining GE, Kelly served as Associate Director of Study Abroad at Towson University and Interim Director of Study Abroad at Eastern Illinois University and worked for the Spanish Ministry of Education. Kelly also serves as the Director of Mentoring & Coaching for the Global Leadership League, an organization dedicated to supporting women in the field of international education.


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Shanon Langlie

Communications Manager
University of California Riverside

Shanon Langlie is the Communications Manager for International Affairs at the University of California Riverside. At UCR, Shanon is responsible for internal and external communications, content strategy, marketing and branding for International Affairs, Education Abroad and the International Students and Scholars office. She also assists with special event programming and campus outreach efforts.

Previously, Shanon served as the global projects manager at Washington University in St. Louis, where she worked on a number of university-wide international initiatives. She managed the Global Certificate program, the International Travel Registry, the Global Diversity Overseas Seminar program, the Global Engagement website, and other marketing efforts for the Overseas Programs Office. She also provided on campus support for programs at two of Washington University's off-campus centers, one in Washington, DC and one in Shanghai, China.

Shanon holds an MEd in counselor education (student affairs administration) from Clemson University and a BS in mass communications (advertising/PR and photojournalism) from Minnesota State University-Moorhead.


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