International Enrollment Management (IEM)


Recruitment, Enrollment, and Retention of International Students

Wednesday, May 31
8:30 AM - 9:30 AM
LACC, Room 408A

Uncover international student profiles from the community college, state campus, and private campus perspectives. Hear students’ viewpoints, from their first encounter with the institution to the admission and enrollment processes to their academic experiences on campus. Learn how to build the right relationships with agents, high schools, and community organizations that will improve recruitment, enrollment, and retention.

Learning Objectives:

Irene Tieh

USA College Connection

Irene has over 22 years of global marketing experience working at executive level positions for both corporations and colleges in markets such as Greater China, Europe and North America. She branded EF's Professional English Division in China managing strategic partnerships for Student Life and Career Services as well as in preparation for the 2008 Beijing Olympic Games. She has also taught at Beijing Language and Culture University.

She came back to the US and founded USA College Connection in 2009 which specializes in the strategy and development of internationalization solutions for educators ranging from branding, brand protection, PR, marketing, enrollment operations, strategic partnerships, business development, international student management and intercultural communication training. She is currently helping major public US Universities (both administration and academic affairs) with their internationalization and program strategies by leveraging her global network in government, academia, public relations, and enterprise. She has led country visits for US campuses in China and Taiwan where she has arranged foreign high school and university meetings. As the former Marketing Director for UH Maui College, she is Title IX, DHS and FEMA ICS 100-400 trained and certified. Visit her blog

Recent presentations 2015: NAFSA Region XII Fall Conference "Tools for Effectively Managing Chinese Students."
2016 Co-Chair of Lessons from Abroad San Francisco Bay Area
2016 NAFSA Region XII Northern Disrict Spring Conference presenter "Managing Rewarding Agency Partnerships to Boost Recruitment"


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Zehra Angel Ahmed

GNET-Global Network

Zehra Angel Ahmed has 15 years experience in international marketing, recruiting, and business development. She has worked in executive leadership roles at prestigious global companies and Universities. Becoming adept at international business development in major regions around the world. She has internationalized several Universities, establishing these entities as international brands in emerging and established markets around the world. Increasing their international student population over 400% in 5 years, while developing several successful global partnerships built on respect, trust, and efficiency.
Leveraging her existing network of industry connections and education partners Ms. Ahmed currently consults in the area of international marketing, recruiting, and business development for institutions in The Americas, Europe, Middle East, and Asia. She can assist in development and execution of your institution’s internationalization strategy: student recruitment, marketing, admissions/enrollment structuring, strategic partnerships, business development, and international leadership.


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Patricia Rubin

Baruch College/ Executives on Campus
Baruch College City University of New York

Trish Rubin's is a marketing instructor at Baruch College in New York City
She is a respected thought leader, speaker, and author. Her ability to forecast curriculum need, envision solutions, and develop unique programs led to a career in as a national program staff and program developer and national trainer, beginning with the U.S. Department of Education and leading to her role as a thought leader and contributor for USA TodayED. In her education career, she traveled from her home in New York City, across the country and ultimately to Europe and Asia targeting businesses large and small, conducting seminars and giving presentations at major universities, to individual entrepreneurs, to associations and organizations, including the United Nations.

Trish teaches international students and develops strong relational connections for her study abroad students that supports their successful retention in the Baruch CAPS program. Her latest book, BrandED expands her international education brand in her speaking and workshop presentations including programs about retention of international colleges and universities.


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Recruitment, Enrollment, and Retention of International Students


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