CoCost: $265 (nonmember: $490)
Attendance maximum: 25
This course will focus on planning strategic marketing campaigns. We will talk about how to create and implement a campaign, establish goals and objectives, identify key messages and audiences, and use appropriate strategies and tools. We will talk about the value of the library brand, social media tools, budgeting, and evaluation.
Instructors: Patricia Baker, Assistant Professor, Lister Hill Library of the Health Sciences, University of Alabama–Birmingham, and Valerie St. Pierre Gordon, AHIP, retired, Birmingham, AL
Continuing Education Course
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