Program Session

1 - Lessons Learned from Marketing Health Information Services to Underserved Community Members

Tuesday, May 30
3:05 PM - 3:20 PM
Room: 607

The Health Science Center Libraries at the University of Florida, as part of an HIV/AIDS Community Information Outreach Project award from the National Library of Medicine, hosted several events outside of its typical patron base that needed to be marketed to at risk members of the local community.  During this process, project team members learned much about the challenges of marketing to new populations, and as a result the have decided to be more proactive in its marketing efforts, through the formation of an interdepartmental HSCL Marketing Team.

Program Session

Margaret E. Ansell

Nursing & Consumer Health Librarian
University of Florida
Gainesville, Florida

As Nursing and Consumer Health Liaison Librarian, Margaret Ansell has provided instruction, reference, and collection development services to the UF College of Nursing (CON) since 2014. She is currently the PI on a grant funded by the National Network of Libraries of Medicine, "Promoting Health Information Access through Community Partnerships"($4,997), a project that will bring health information resources & literacy skills training to librarian, community organization, and members of the public throughout Alachua County, FL. She was an investigator on a grant project funded by the National Library of Medicine, "Partnering to Provide HIV/AIDS Information Outreach" ($50,000), in which she led the development of a HIV/AIDS resources curriculum for the general public, as well as the creation of easy-to-read, locally relevant print materials on HIV topics such as testing. She was also the PI on a 2015 grant funded by UF George A. Smathers Libraries: “Educating UF Research Participants: Consumer Health Information Services at HealthStreet” ($4,071). During this project, Margaret developed a consumer health information resources curriculum that was used to train the staff of HealthStreet (a local community health research engagement initiative) to facilitate health education, performed a needs assessment that helped determine the titles purchased for a print collection of consumer health monographs, and installed the collection at HealthStreet and made available to the public. She is now working with community organizations to integrate the HealthStreet collection and online resources into health outreach efforts. Ansell has also obtained her Consumer Health Information Specialization (Level I) from the Medical Library Association.


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1 - Lessons Learned from Marketing Health Information Services to Underserved Community Members

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