Program Session

4 - Analyzing South Carolina Public Libraries Reach through Twitter Health Information Dissemination

Monday, May 29
11:20 AM - 11:35 AM
Room: 608

Objectives: Twitter has grown in popularity since its inception in 2006. Libraries have increasingly adopted social media sites (SNS) such as Facebook, Instagram, and Twitter to communicate with patrons regarding services. Health librarians have utilized social media tools to distribute health information to their patrons, but few studies have examined the exposure/reach of health related tweets by public libraries.  Moreover, what type of health information is normally shared by public and health libraries in Twitter.  

Methods: This research study seeks to expound upon exploratory results from a previous study that analyzed tweeted health information by six public libraries in the state of South Carolina. Using text mining techniques with R programming, Twitter data will be collected for a 12-week period to compare the health information retweeted and liked (favorites) by public and two prominent health libraries. Eight public libraries and two health libraries in the state of South Carolina will be used for this study. The study analyzes the number of retweets and favorites related to the health information tweeted. Using a qualitative research technique for data analysis, a content analysis will be conducted to identify the type of health related information disseminated by public and health libraries.


Data is still be collected and analyzed. Complete results will be discussed and available during the conference.


Conclusion will be available during conference presentation.

Keywords: text mining; public library; social networking; health communication.

Program Session

George Shaw

School of Library and Information Science
Sumter, South Carolina

My name is George Shaw, Jr. and I am a third year doctoral student in the School of Library and Information Science (SLIS) at the University of South Carolina. I am also completing my Certificate of Graduate Study in Health Communication through a joint effort of SLIS, the Arnold School of Public Health, and the School of Journalism and Mass Communication. My research interests include health literacy, health informatics, natural language processing, text mining, and health information systems. My current research interest centers on developing a dynamic surveillance framework, using Twitter, to capture the topics and sentiments related to obesity and the associated chronic health conditions. Through my proposed framework, I expect to identify an additional method to collect chronic health information as it relates to obesity that is timely and cost-efficient.

I have a BS in Business Administration with an emphasis in Information Systems (2007) from Charleston Southern University. I graduated in 2009 with my Master of Science degree in Management of Information Systems from North Carolina Agricultural and Technical State University.

I currently work for the SLIS Student Services Office as the Student Services Program Coordinator. I also serve on the department’s undergraduate committee and technology committee. I have been teaching courses in information literacy and information science research for the University of South Carolina since 2010.


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4 - Analyzing South Carolina Public Libraries Reach through Twitter Health Information Dissemination

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