ICC Programming
Thematic Cartography and Cognition
Shulei Zheng, PhD
Eye Tracking, Map Cognition
Surveying and Mapping
Yufen Chen
Surveying and mapping
Chunlei Yang
Zhengzhou Surveying and mapping
Shuang Wang
Zhengzhou Institute of Surveying and Mapping
Chenshun Wang
Surveying and mapping
Jiří Pánek
Palacký University Olomouc
Personalized map cognition is a frontier area in recent cartographic research. And eye movement tracking as a novel and efficient monitor method has attracted much attention from cartographers, for its advantages in real-time qualitative visualization but also in quantitative analysis. However, the research on visual information-searching ability influenced by personalized age, gender, occupation, hobbies and other characteristics of the user remains to be elucidated. This paper focuses on the relations between visual cognition efficiency and map handling experience, by recording eye movement sequence in task scheduling in visualizing analysis and eye movement metrics such as average Fixation Duration data in statistical analysis. And to do this, a two-factor eye movement experiment aiming on object searching task was designed and carried out using the Tobii X120 eye-tracking equipment with 58 participants. The results indicated that there were significant difference of visual cognition efficiency between the map expert and the novice, which was monitored mainly by the spatial visual fixation sequence distribution, the eye saccade distance and the object searching accuracy. Furthermore, the user’s map cognitive pattern was discussed farther in cognitive psychology theories such as whether it was influenced by top-down and bottom-up modes synchronously or by map stimulant merely. We hope that the eye-tracking experiment could provide more valuable qualitative and quantitative information in GIS design, map evaluation and map handle training, as well as other similar cartographic research areas in the future.
Eye Tracking, Map Cognition
Surveying and Mapping
Dr. Shulei Zheng, posted in Zhengzhou Surveying and Mapping School, professionalized in Map cognition and eye tracking research. To catch up with the front and improve the innovation ability of cartographic subject frontier field, she always love to learn new technologies and keep in touch with many experts. About 20 papers has been published in Chinese and international journals and conferences.
Thursday, July 6
4:50 PM – 5:10 PM
Surveying and mapping
Prof. Chen, professionalized in map cognition and design
Thursday, July 6
4:50 PM – 5:10 PM
Zhengzhou Surveying and mapping
Mr. Yang ,posted in Zhengzhou Surveying and mapping school,professionalized in Surveying and mapping school
Thursday, July 6
4:50 PM – 5:10 PM
Zhengzhou Institute of Surveying and Mapping
Shuang Wang is a doctoral student of Zhengzhou Institute of Surveying and Mapping whose research interests are spatial-temporal data visualization and map cognition.
Eye tracking to evaluate the effectiveness and efficiency of choropleth map using absolute data
Tuesday, July 4
9:00 AM – 12:00 PM
Thursday, July 6
4:50 PM – 5:10 PM
Surveying and mapping
Mr. Wang,, studied inZhengzhou Surveying and mapping school,professionalized inmap cognition and design
Thursday, July 6
4:50 PM – 5:10 PM
Palacký University Olomouc
Jiří Pánek holds B.Sc. and M.Sc. in Geography and GIS from the Department of Geoinformatics and PhD from the Department of Development Studies, both Palacky University in Olomouc, Czech Republic. His research is focussed on GIS in development cooperation and humanitarian aid, with main focus on Participatory GIS (PGIS/ PPGIS). He has experienced mapping in Kenya and South Africa, studied GIS in India and currently he is developing participatory platform for collection perceptions about urban environment.
Tuesday, July 4
3:10 PM – 3:30 PM
5107.3 - Reflective 2D visualization of 3D objects using cartographic projection
Wednesday, July 5
9:10 AM – 9:30 AM
6611.2 - Playing with maps – using geogames in geography field-courses.
Thursday, July 6
3:10 PM – 3:30 PM
6707.1 - Psychophysics: The Foundation of Cartography
Thursday, July 6
4:10 PM – 4:30 PM
6707.2 - Research on Automatic Generation of Map Symbols based on Cognitive Semantics Analysis
Thursday, July 6
4:30 PM – 4:50 PM
Thursday, July 6
4:50 PM – 5:10 PM
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