ICC Programming

Thematic Cartography and Cognition

6707.3 - Exploring visual cognition efficiency in map handling ability based on the eye movement experiment

Thursday, July 6
4:50 PM - 5:10 PM
Location: Maryland B

Personalized map cognition is a frontier area in recent cartographic research. And eye movement tracking as a novel and efficient monitor method has attracted much attention from cartographers, for its advantages in real-time qualitative visualization but also in quantitative analysis. However, the research on visual information-searching ability influenced by personalized age, gender, occupation, hobbies and other characteristics of the user remains to be elucidated. This paper focuses on the relations between visual cognition efficiency and map handling experience, by recording eye movement sequence in task scheduling in visualizing analysis and eye movement metrics such as average Fixation Duration data in statistical analysis. And to do this, a two-factor eye movement experiment aiming on object searching task was designed and carried out using the Tobii X120 eye-tracking equipment with 58 participants. The results indicated that there were significant difference of visual cognition efficiency between the map expert and the novice, which was monitored mainly by the spatial visual fixation sequence distribution, the eye saccade distance and the object searching accuracy. Furthermore, the user’s map cognitive pattern was discussed farther in cognitive psychology theories such as whether it was influenced by top-down and bottom-up modes synchronously or by map stimulant merely. We hope that the eye-tracking experiment could provide more valuable qualitative and quantitative information in GIS design, map evaluation and map handle training, as well as other similar cartographic research areas in the future.

Shulei Zheng

Eye Tracking, Map Cognition
Surveying and Mapping

Dr. Shulei Zheng, posted in Zhengzhou Surveying and Mapping School, professionalized in Map cognition and eye tracking research. To catch up with the front and improve the innovation ability of cartographic subject frontier field, she always love to learn new technologies and keep in touch with many experts. About 20 papers has been published in Chinese and international journals and conferences.


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Yufen Chen

Surveying and mapping

Prof. Chen, professionalized in map cognition and design


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Chunlei Yang

Zhengzhou Surveying and mapping

Mr. Yang ,posted in Zhengzhou Surveying and mapping school,professionalized in Surveying and mapping school


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Shuang Wang

Zhengzhou Institute of Surveying and Mapping

Shuang Wang is a doctoral student of Zhengzhou Institute of Surveying and Mapping whose research interests are spatial-temporal data visualization and map cognition.


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Chenshun Wang

Surveying and mapping

Mr. Wang,, studied inZhengzhou Surveying and mapping school,professionalized inmap cognition and design


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Jiří Pánek

Palacký University Olomouc

Jiří Pánek holds B.Sc. and M.Sc. in Geography and GIS from the Department of Geoinformatics and PhD from the Department of Development Studies, both Palacky University in Olomouc, Czech Republic. His research is focussed on GIS in development cooperation and humanitarian aid, with main focus on Participatory GIS (PGIS/ PPGIS). He has experienced mapping in Kenya and South Africa, studied GIS in India and currently he is developing participatory platform for collection perceptions about urban environment.


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6707.3 - Exploring visual cognition efficiency in map handling ability based on the eye movement experiment

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