Bertin - Special topic

Bertin’s Sémiologie Graphique @ 50 – II

6703.2 - Jacques Bertin’s Matrix Theory for Cartographic Information Communication. Semantics and Semiotics Joined for Geographic Representation

Thursday, July 6
4:30 PM - 4:50 PM
Location: Virginia A

With the publication of Sémiologie Graphique (1967) Jacques Bertin developed a scheme for describing the graphical variables in an image. This is an important contribution to graphic communication and cartography. The scheme was, however, one half of the concepts Bertin presents in the book. The other half, presented in an abbreviated format in this book, but only fully published in 1977 (La graphique et le traitement graphique de l'information), describes his matrix theory for processing and robustly connecting data to the best suited representation using the graphical variables. This innovative approach to map design and use based on matrices and designed for large-scale institutional adoption languished as it was based on pre-computer administrative and information technology processes and manual graphic techniques and work organization. Conceptually, this pragmatic approach uses graphical variables to represent semantic properties of the underlying data. This is the kernel for our reconsideration of Bertin’s matrix approach in the light of semiotics and semantics in conjunction with distributed cognition. We point to the significant challenges for visualization and geographic representation arising in Bertin’s assumption that graphical variables and retinal variables obey universal laws regarding cognition and perception. Drawing on Hutchins concepts from Cognition in the Wild (1995) we describe instead a discursive approach to communication placing emphasis on the mediative roles of cartographic symbolizations in the performance of tasks involving visualization. What we consider is how the processes involving the propagation of cartographic representations include coordination with other individuals, many artifacts and varying degrees of mental internalization. Cartographic information communication, in this sense, is much more then producing and deconstructing the meanings intended by the map’s authors, but lucidly supporting individual activities through linked semiotic and semantic denotations and connotations.

Francis Harvey

Professor
Leibniz-Institute for Regional Geography

Head of Department, Leibniz Institute for Regional Geography
Professor of Visual Communication in Geography, Institut for Geography, Leipzig University
Previously Associate Professor at the University of Minnesota and Senior Lecturere at Leicester University with visiting appointments at the Jagiellonian University in Krakow and Münster University.

https://www.ifl-leipzig.de/de/das-ifl/mitarbeiter/harvey-francis.html
Please also see geoviz.de

Presentation(s):

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Sara Irina Fabrikant

Professor
University of Zürich

Sara Irina Fabrikant, a Swiss Mapematician and Geography Professor is Head Teaching of the Geography Department at the University of Zurich, where she also heads the Geographic Information Visualisation and Analysis Group. She currently serves the ICA as a Vice President. Her research interests lie in geovisual analytics, GIScience and cognition, and dynamic cartography. She is a member of the Swiss Science & Innovation Council. She has been the program committee co-chair of various conferences (e.g., AGILE 2008, GIScience 2010, CartoCon 2014, COSIT 2015), and also serves as a member of various editorial journal boards in her field of research.

Presentation(s):

Send Email for Sara Irina Fabrikant


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6703.2 - Jacques Bertin’s Matrix Theory for Cartographic Information Communication. Semantics and Semiotics Joined for Geographic Representation



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