Sales Leadership Panel with Dynamics 365/CRM

Monday, May 8
4:15 PM - 5:45 PM
Room: Illinois Central

Format: Deep Dive
Level: Intermediate

The promise of Sales for Dynamics 365/CRM is that it will streamline the execution of sales strategy and help you optimize your teams and process to increase results. That's easier said than done. In this panel discussion, you will hear how sales leaders have leveraged Dynamics 365 process and metrics in managing their teams. Learn first hand how they have overcome the typical challenges with sale team adoption and how they have driven a return on investment from their Dynamics 365 implementations.

Gretchen Opferkew

Director of Education
PowerObjects HCL

Gretchen Opferkew is the Director of Education at PowerObjects where she oversees both internal employee development, as well as change management, project training and community involvement. Having worked with Microsoft Dynamics CRM since 2006, Gretchen has over 200 implementations under her belt. Her passion is speaking to groups about CRM best practices, architecture and design, change mangement, training, and user adoption. She has been a Microsoft Dynamics CRM MVP since 2013 and is one of the CRM User Group’s All stars. Her degree is in Organizational Leadership from Bethel University (St. Paul).


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Ed Gonzales

E-Commerce Manager
Hampton Products

Ed Gonzales works as the E-Commerce Manager at Hampton Products, and is the primary MS Dynamics CRM/365 Admin for the company. He has written a couple of articles for CRMUG Magazine and spends most of his work-time improving processes.


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Dana Service

CRM & Process Improvement Manager
Fender Musical Instruments


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Trisha Zalenski

IT Business Analyst
Hussmann Corporation


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Sales Leadership Panel with Dynamics 365/CRM

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